Roof Ann Arbor

There is no shortage of roofing contractors and remodeling companies. However, excellent roofers which excel in quality and detail are next to impossible to find. Most are quite competent, but many lack the attention to detail that will ensure a problem free roof installation for years to come.

While most homeowners do not have any experience with construction, it would behoove the homeowner to perform Read the rest of this entry »

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Atlanta Roof Repair, How To Pick A Roofer

In Atlanta the need for a roof repair is typically a result of poor workmanship. It is amazing just how minor a hole from a removed nail can compromise your entire roof’s protection. The exposure created from a ‘bb’ sized hole in your roof can do a lot of damage to your home. There are many other situations that could result in the need Read the rest of this entry »

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Why Minnesota Roofing Contractors Are Major Parts Of Home Improvement

Roof replacement and roof repair project is a noisy, dirty, and very laborious job for you. This is why hiring Minnesota roofing contractors is important in your drastic area. In Minnesota where weather comes in extremes, your home is always at stake for damages and wreckage. Hailstorms, thunderstorm, extreme heat, and strong Read the rest of this entry »

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How To Find Roofing Contractors In Adelaide

Are you planning to repair your roof or want replace it with a new one? Then, let us help you make the right choice. While looking for people to repair or rebuild your roof, you will come across many contractors. All of them will claim to provide you with the best possible service. But as we all have experienced at some points of our lives, such Read the rest of this entry »

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Roofing Contractors Mn Your Certified Roofing Services

Roofing contractors MN provides your home roofing needs with quality service and high-quality materials. Roofing contractors help you save time on repairing your roof by yourself. Contractors save time and energy therefore hiring one is practical.

If you want to buy an older house or if you have problems with your present roofing system Read the rest of this entry »

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Getting Raw Land Not A Raw Deal
 by: Dan Auito

There is more to buying raw land than meets the eye and more than a few individuals have wished they’d had a second chance upon finding themselves duped, conned, misled, ill-advised, uninformed, oversold, undereducated and often unprepared. They realize, often too late, that a raw land purchase should be properly investigated, evaluated and Read the rest of this entry »

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Gutters, An Integral Part Of A Home’s Exterior

The gutter is an essential part that all houses should have. If the drainage system is not good and efficient, it can cause a big problem. A good roof gutter system is very essential for the entire house. If a rain gutter is missing, the water is not diverted properly and leaks into the house walls and its foundation.

Here are some points Read the rest of this entry »

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Ready, Aim, Fire!
 by: Carol Dorman

Advertising is often described as a “hit or miss” endeavour. You shoot off an ad into the big, bad world, hoping it will land somewhere nice and reap a substantial return on investment (that’s R.O.I. for those playing at home…)

DREAM ON!

One of the most important aspects of any marketing campaign is to direct it to the “Target Market”. But exactly who is the Target Market? That isn’t always an easy question to answer. Alas, the people your ad needs to reach simply don’t have bullseyes on their shirts or the words: “Pick me! Pick me!”, flashing in psychedelic neon lights across their foreheads. (Conjures up a pretty wacky image though….)

Even industries in which the target market seems straightforward may, for some campaigns, need to analyse further just who they’re trying to reach. Indeed, some campaigns may well be more effective when directed at the “target market within the target market”.

Let me explain using O’Malley’s Tractor Company as an example.

** NB: the following story is fictitious and any similarity to tractor companies – or O’Malley, for that matter – is purely coincidental…**

O’Malley’s Tractor Company has been making tractors for generations. It’s one of the best-known tractor companies around. O’Malley’s customers range from the rural sector – farmers, market gardeners and the like – to landscapers, excavation contractors and the building industry. Even the local council has been using O’Malley tractors pretty much since the company began.

Mr O’Malley Senior reckons his grandson, Paddy, is about to take the business to a whole new level with his invention, the “O’Malley Widget-Weeder-Feeder”

The O’Malley Widget-Weeder-Feeder (or WWF) is a weed-spraying device that attaches to the roof of a tractor, allowing the operator to kill unwanted plant species as he ploughs the land. Everyone in the O’Malley clan knows he’s onto a winner!

There’s just one question….

HOW DOES PADDY SELL HIS WIDGETS?

Well, there are several options. Paddy could take out a full-page ad in all the trade magazines represented by O’Malley’s customer base. Publications such as: Builders’ Weekly, Farmers’ Own, Life on the Land, Renovator’s Digest, Build it and Guild It. But how effective would this be?

Paddy would make sure the ad was pretty. Great graphics, glossy and well laid out – no expense spared to showcase the family company’s newest jewel. But how effective would this be? Would the return on investment justify the expense in placing ads in all these magazines?

Who is the target market according to this scenario?

O’Malley’s entire customer base.

Who should the target market be for this ad campaign? In other words, which section of O’Malley’s customer base would benefit most from this new product? Who is the target market within the target market?

The O’Malley Widget-Weeder-Feeder is a valuable tool for farmers, market gardeners – people working on the land. Placing ads in magazines catering to these readers will therefore have a greater chance of being acted upon than ads placed in other publications. For example: Farmers’ Own readers will be more responsive than subscribers to Build it and Guild It. Basically, Paddy’s Return on Investment ratio will be higher by placing ads only in correctly targeted publications.

SO, HOW DOES PADDY SELL HIS WIDGETS?

By fully analysing just who his target market is for this particular advertising campaign. When Paddy’s next invention, Widget Mark 4 – boon to the demolition and excavation industry – is ready for sale, his target market will be different yet again.

Marketing may still be a “hit or miss” endeavour, however, by scrutinising and analysing the target market for each individual campaign, you can dramatically increase the number of direct hits and the number of sales.

Happy hunting!

© Carol Dorman 2006

About The Author

Carol Dorman is a Commercial Writer and owner of Quill Writing Services. Contact Quill for all your writing needs including: marketing copy, business letters, procedure manuals, ghost writing, web content, editing, proofreading and more.

quillwritingservices.com.au

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Minnesota Roof Contractors And A History Of Craftsmanship

Minnesota roof contractors are the first people to turn to for your home’s roofing needs. They are the experts of roofing technology and the masters of keeping your homes dry. If you have a drip or two coming from your ceiling with no overhead plumbing you need a roofing contractor. The job of patching up your roof might seem simple Read the rest of this entry »

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Various Kinds of Metal Roofs

This provides many benefits for homeowners who choose it for their roof. These advantages are becoming increasingly apparent, as the dramatic rise in the popularity of metal roofs tells us. Responsible for this is also the growing variety of metal roof materials, no longer simple corrugated tin roofs, but rather a proper selection, which differs in durability, fire resistant standards, weight and cost of metal roofing of different types. Every house and every homeowner can find the metal roof that is right for them.

The Benefits Metal Roofing Provides

Consider the following categories, in each of which it proves to be a wise option. Metal roofs are seal out water, are strong against winds, are easy to clear snow off of and are totally resistant to fire, mildew and rot. A metal roof is guaranteed to reach its warranty period in full force. To add to this, metal roofs are considerably lighter than other roofing materials, requiring no additional structural support whatsoever. Not only their light weight make them easy to install, but also does the fact that metal roofing shingles come in sheets or sections, allowing for a quick and simple installation process.

Installing Metal Roofs

If you believe it is the ideal solution for your home, we here at Roof 101 provide the experts that will help you choose the exact material and install it for you. Our contractors are professionals, and will install the metal roof with care, avoiding any scratches or dents caused during installation.

Energy Benefits of Metal Roofing

One of the greatest benefits of it is its astounding energy efficiency. The source of metal roofing energy efficiency lies in its finish – an unpainted will reflect majority of the solar radiation that is absorbed by a roof and attic in a regular asphalt roof. Painted and granular coated metal roofing system both reflect solar energy and re-emit absorbed radiation such that it can also cool your home. In warm climates, a highly reflective and emissive is capable of re-emitting up to 90 percent of absorbed solar radiation, and in doing so, greatly reducing energy consumption. It has been calculated that the installation of a reflective metal roof can save approximately 40 percent of cooling costs throughout summer, and that an emissive metal roof can reduce the air temperature in your home by about 12 degrees Fahrenheit.

Cashing In On Metal Roofing

Roofers are not the only ones to have recognized the benefits of it. the US government has established an Energy Policy Act of 2005 that rewards homeowners who have opted for the installation of a metal roof. In order to qualify for the Energy Star program requirements, an energy efficient improvement to one’s home must include a pigmented metal roof. Because the majority of metal roofing manufactured today is at least 25 percent solar reflective for steep roofs and 65 percent solar reflective for low slopes, most metal roofing systems qualify for the credit. The tax credit savings on a metal roof under this act can reach up to $500, and is deducted directly from one’s “total tax liability”, such that it can reach sums in the thousands. To get in on this savings bonanza, speak with one of our metal roofing contractors about installing a qualifying metal roof system – they will be happy to help.

Roof101 provides roof repairs, roofing contractors, roofers, roofing services and natural slate, asphalt shingle, skylights, wood shake flat, metal roofing materials and roof tiles installation.

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